There’s so much to keep in mind while designing a website, including color schemes, layout, logo, images, content, navigation, typefaces, and text design. However, the biggest challenge is to arrange all these elements into a well-balanced and unified manner. It’s important that you match the appearance of your content with your visuals and brand personality.
Do you know that often the thing that differentiates between an amateur and a professional is attention to details and taking care of the minutest aspects, including the font styles? We will help you to choose the right typeface for your website to add a professional touch to it.
Tip 1: Maintain Consistency
Never mix and match too many different font styles and sizes as it can be very confusing and distracting for the visitor. Try to stick to 1-2 main fonts and use them in each of your web pages. It is quite tempting to try experimenting with new font styles in an attempt to make your web design unique. But trust me, it won’t! Your brand carries a personality and every font that you must make the reader associate it with your products or services. Keep a consistent font style to help your audience identify you easily.
Tip 2: Make Your Fonts Fit Your Brand
Exceeding the previous tip, it is recommended that you figure out your brand personality first. If there are any existing font styles for your brand, make sure to match your website fonts with those. For example, try using the same typefaces as you have used in your logo. It is the one that represents your brand.
So, decide whether you are going to use a fun, professional, simple, quirky, or modern font. Whatever you choose, ensure that it is matching your mission and vision. Also, try matching them with the visuals you are using. For instance, if your graphics are cartoonistic, you can use a funny or childish font style.
Tip 3: Consider Your Audience
Who’s your target audience? What language/s do they speak? Do they belong to a specific nation? Are they multilingual? Even if your audience is unable to understand your language, the user’s browser will have a translate feature to show them your content in their language. Always remember that your content can reach diverse people across the globe speaking diverse languages. So, choose a universal font that browsers find easy to translate. The best option is to select a font that has multiscript support.
Tip 4: Measure a Font’s Functionality vs. Design Features
A type can be categorized into two stylistic ranges – functionality and design features. The functionality of a type family refers to the group of styles that modify the entire appearance of that particular font. Functional fonts typically include italics and weigh around Thin to Black. Examples would be Poppins, Barlow, and Libre Franklin.
The design features of a font family include finely tailored variations in certain characters, such as small caps, different numbering styles, and contextual alternates. Small caps, used in headers and titles, not only add sophistication to your site but also creates a sense of order and visual hierarchy. For example, readers would be able to differentiate between titles, sub-heads, and main content body. Some instances of this font type include Carrois Gothic SC, Patrick Hand SC, and Cormorant SC.
To conclude, your fonts must add to the value of your website and should convey your message and tone appropriately.
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