As beginners, we often make certain common errors while designing our business website for the first time. There are some best practices that website developers need to follow for enhanced user experience. Most importantly, what we must be concerned about an eCommerce portal is whether it is attractive enough to retain a visitor.
Next, comes other essential factors like SEO-friendliness that ensures that your website is ranking higher on Google search results. Before getting started, remember that Google only ranks those websites that are offering value to its users. So, if you are new to web designing, make sure you keep in mind the following do’s and don’ts.
1. Be Consistent With Your Interface
Check whether your interface remains constant throughout your web page. Be consistent with your interfaces, color schemes, writing styles, and typefaces to smoothen the overall user experience and usability.
2. Make Your Pages Easy to Scan
A typical user would normally visit your site, scan its content on-the-go, and would generally not get into the details. Make sure that you hold his/her attention for the first few seconds.
3. Focus on Your Content
In fact, this must be one of your high priority tasks in your web designing process. Optimize all your content with relevant keywords and make it as informative as possible. Also, avoid using jargon or complex language. Keep it crisp and simple.
4. Do Keyword Research
Do proper keyword research even before designing your website and make a broad list of primary and secondary keywords. You can also do competitive analysis and evaluate the keywords they are ranking in.
5. Check for Errors
Try to make your website as error-free as possible and especially, proofread all your content. Also, fix all broken links or corrupted images, and recheck for typos. Also, ensure that all your content, including images and videos, are loading correctly.
1. Don’t Make Your Visitor Wait for the Page to Load
Optimize your page loading speeds by Optimize your images, Fix your broken links, Enable browsing cache, Reduce your redirects, Minimize HTTP requests.
1. Don’t Use Multiple Typefaces
Multiple typefaces would puzzle your visitor and as a result, he would simply leave, thus increasing your bounce rates. Avoid too many variations in font type and style, as it is quite distracting for the user.
2. Don’t Use Horizontal Scroll
Trust me, most of the users won’t have any idea that they will see more content upon scrolling horizontally. Even if they do, it’s very likely that they will skip that part. Keep things simple and easy for the user to scan.
3. Don’t Put Flickering Ads or Text
Blinking content tends to confuse the user and is quite distracting. Everybody loves to visit a simple and straightforward site.
4. Don’t Mix Too Many Colors
Try to stick to 2-4 shades on a specific color palette. Never bombast your web pages with multiple colors. It reduces the charm and doesn’t offer a very soothing visual experience for the visitor.
To conclude, always double-check at every step before hitting that final “Publish” button! Also, it will be a good idea to test your design first and check how effective it is. Further, do evaluate your website performance regularly using analytical tools like Google Analytics, and determine the action required to run your portal successfully.
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