The primary aim of an eCommerce portal is to render valuable user experience and to ensure that visitors are able to navigate seamlessly. While designing your business website, you must keep in mind whether your users are finding the desired information without facing any difficulties.
If you notice an increase in your bounce rates, it’s time that you must focus on improving your UX or website interface to enhance user satisfaction. In web designing, UX is simply the process of improving the accessibility, usability, and efficiency of a website, thus boosting user engagement.
However, some UX designers and other web developers still have certain misconceptions regarding how an ideal UX designing process should be. Also, a particular interface might be suitable for one group, and might not be for another. But to ensure that a majority of the audience is comfortable with your UX design, you can follow these proven tips and tricks –
1. Practice Making Responsive UX Designs
Making things complicated by incorporating too many elements into one web page is a common mistake that beginners often make. Too much of anything is not good. Your users will simply leave your portal seeing such confusing content and too many items jam-packed in one place.
Keep things natural and easy-flowing. When in doubt, keep yourself in the shoes of your customers. Will they find it responsive or engaging enough? What are the things that can be a turn off for your visitors? Once you get the answers, fix them immediately.
2. Keep It Simple and Be Consistent
A simple website UX design looks more professional and easier to navigate. One doesn’t have to browse through complex menu options, buttons, or content. Also, maintain consistency throughout your website and make sure that there is a flow in the entire journey of a visitor.
For example, a user must not feel any obstacles while navigating from one page or section to another, be it from a desktop or mobile. This is why you must make mobile-friendly websites to cater to smartphone and tablet users (which are more in number than desktop users).
3. Understand Your Audience
In fact, this is one of the first few things you must do before getting started with any website designing process at all. Do thorough research on your target audience’s behavior and their likes and dislikes. Know what products they love to buy the most and when. Learn about their interests and demographics like age, geographical presence, gender, the language they speak, and so on. Having this information at hand will make things easier and enable you to make more concrete and informed plans and decisions.
4. Separate Visually Distinct Elements
This gives relief to the user’s eye and creates a different appeal. Your page layout should be visually distinct so that each vital element draws the visitor’s attention immediately. Also, such a design creates a soothing effect on one’s mind, thus enhancing user interaction. For example, you can incorporate CTA buttons and headers or titles to give importance to your important content and/or message.
In conclusion, we hope that these tips have solved your misconceptions and made the fundamentals and concepts of the UX design procedure clearer. Try implementing them and you will see positive results soon. Let’s not lose valuable customers anymore!
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